Most companies try to stay ahead of the curve when it comes to visual design, but for Lifted we needed to create a brand that would still inspire us 100 years from now when humanity has spread across our entire solar system.
When you’re building a website for a company as ambitious as Lifted, you need to make an impression. I wanted people to visit our website and see animations that looked more realistic than reality itself.
When we started developing Lifted, we noticed most workout tracking apps were overly complex or too simple. We set out to create something that perfectly balances power and simplicity, focusing on what actually matters for tracking your fitness journey.